Phygital* Engagement  - 7.1 million uniquely QR coded Key Fobs

BP Target Neutral Key Fob project for 2012 Olympic ticket holders based on the innovative use of QR codes.

QR Code 6 up sheet

All 1.3 million on-line ticket buyers received a panel of 6 key fobs to help reduce their Carbon footprint at the the Games.



QR Code 6  individual tag



Each key fob having a unique QR code to allow entry to both the BP section of the Olympic Park and to take part in the carbon offset world record campaign.


* bridging the Physical to the Digital

- providers of smart products & systems

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